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77th Street is a clothing company based in Singapore founded by Elim Chew in 1988 with a small shop at Far East Plaza, Singapore. Today, 77th Street has a stronghold in local street wear fashion and accessories scene with a chain of 12 retail outlets around Singapore, 1 retail training centre at ITE College East〔(ITE College East - A College of Innovation & Enterprise - ITE 77th Street Inc. Retail Training Centre )〕 and the 77th Street Plaza located in the popular shopping district of Xidan in Beijing, China. 77th Street was the first fashion retailer to win the prestigious “Most Distinctive Brand” of Singapore Promising Brand Award given by The Association of Small and Medium Enterprises (ASME) and Lianhe Zaobao in 2004. == History == Elim founded 77th Street in 1988. It was her first foray into the retail industry and has since established a firm footing in the street wear scene in Singapore. It started with a humble beginning at Far East Plaza level four with only a store. With the help of her sister, Ms Sulim Chew, who was in charge of sourcing trendy items from Britain, the second shop was opened three years later in 1991 at the same mall but on level three. Subsequently, about one new store was opened every one to two years. 77th Street’s first overseas expansion attempt was a joint venture store in Kuala Lumpur, Malaysia with a Malaysian partner in 1995. Seeing the potential for 77th Street to franchise in Malaysia beyond KL, this joint venture was later sold to the partner, whomh has now renamed the company to another name. In 2003, 77th Street secured and signed an agreement for a mall which was conceptualised into a youth shopping cum activity belt in the popular shopping district of Xidan, Beijing, China.〔(EnterpriseOne - 77th Street Makes Inroads Overseas )〕 The following year, Dr Vivian Balakrishnan, Minister for Community Development, Youth & Sports (MCYS) and Senior Minister for State for Trade & Industry and National Development was the Guest of Honour for the official opening for 77th Street Plaza at the Xidan Cultural Centre. Not only this marked the company’s first business venture in China, it was also the first Singapore retailer to set up a shopping mall in China.〔(Ministry of Trade and Industry : View article )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「77th Street (Streetwear Brand)」の詳細全文を読む スポンサード リンク
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